To bears, it's home. To Charmin, it's toilet paper.

Charmin toilet paper wipes out forests and destroys bird, bear, and caribou habitat

Despite sustainability claims, P&G is using hundred-year-old trees in Canada’s boreal forest to produce their toilet paper and paper towels. You can make a difference: don’t buy Charmin (or Bounty!) Choose brands made from recycled or bamboo fibers. LEARN MORE.

Did you know? You can save trees with simple bidet attachment that costs as little as $50. Plus bidets save hundreds of dollars worth of  toilet paper a year!

WATCH Our DOCUMENTARY on YouTUBE:

CHARMIN WIPES OUT A FOREST

CHarmin greenwashes deforestation

Habitat for caribou and other endangered wildlife are being wiped out, despite P&G’s claims to the contrary.

  • CLAIM: Charmin’s parent company P&G claims to regrow at least two trees for every one used.
    THE TRUTH:     Little seedlings are planted in place of 100 year-old, carbon-absorbing trees.

  •  CLAIM: P&G says it supports natural ecosystems.
    THE TRUTH: Biodiversity is replaced with monoculture, similar to plantations. Forests are clear-cut, slash piles burned, the ground plowed and sprayed with Round-up. Then seedlings are planted plantation-style.

We're on a roll!

We took our Charmin Wipes out Forests digital billboard truck, with solar-powered screens, to cities across America! We talked to consumers from Austin to Nashville to NYC to explain how Charmin impacts boreal forest. Check out our Instagram to see how our journey unfolded.

“Deforestation in Canada is a crime against nature.
Not one more stick of wood should come out of the boreal forest.”

– Dr. Dominick Della Sala, Chief Scientist,
Wild Heritage, a project of Earth Island Institute

Procter & Gamble is facing a class-action lawsuit alleging greenwashing, claiming the company’s environmental claims are misleading and mask unsustainable logging practices in the Canadian boreal forest.

Million of trees are cut down each year to Charmin toilet paper.

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LOGGING FACTS

  • Every day, Charmin users flush 38,000 trees down the toilet.

  • Most of the fluffy, soft toilet paper used in the U.S. comes from boreal forests with devastating impacts on the environment and Indigenous communities. 
  • Industrial clearcutting for P&G’s Charmin destroys more than FOURTEEN MILLION TREES EACH YEAR.

  • Canada’s boreal forest stores more than 208 billion metric tons of carbon, and it’s being destroyed to make toilet paper.
  • After clearcut logging, the remaining tree slash is burned and the entire area is sprayed with glyphosate (Round-up) to favor only marketable pulp tree seedlings

  • Endangered species like caribou that depend on old-growth tree areas will not return to areas that have been logged and carved up with logging roads.

TOILET PAPER SCORECARD

For six years in row, Procter & Gamble has failed the toilet paper sustainability test, scoring across the board Fs on Charmin and its other brands in the The Issue with Tissue report by Natural Resources Defense Council). Check out the latest report card below.

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